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Our Story

 

In early 1960, somewhere in Kallithea - Athens, Nick Moraitis, laborer until then, opened the first very small laundry with two household washers and a wooden bench as ironing equipment. He had a little knowledge, but his desire was strong and his necessity more stronger. In the mid 1980s, the small washing shop had become a good laundry in that area. Then it was taken by the 2nd generation - Kostas Moraitis - with a lot of desire, dreams and a question that is our purpose now:


The first shop
in Kallithea, 1960

"What's the best quality  we can offer? How much better service and greater facilitation may we provide to our customers? How responsible and well known can we make our services?"" 


Inside the 1st shop.

That was the time that the old laundry "GARDENIA" became "MORAITIS DRY CLEANERS". This meant a period of time full of trips to Europe and America, in international exhibitions and seminars, as well as visits to companies and factories in other countries. We learned about new methods and new fabrics for better treatment results, friendly to the environment.


At Athinas and Dimosthenous, Kallithea

So we arrived in the 2nd millennium, a time where everything changes fast and the requirements of our customers grow. A single solution exists: "continuous and non-stop improvement of our knowledge and its exact application, for the benefit of our customers and society. This is our vision and our purpose and this is why we work."

Kostas Moraitis


The back yard of the shop, where the sheets get dried. At the background it’s the stream of Dimosthenous street.



Publications in the magazine of International Fabricare Institute (IFI) 
from the further training in 1985.

 

    

Education and specialization in the largest organization
for cleaners in America, in 1985

 

 

 

  

  

The Kostas Moraitis family in 1993 in production and storage areas.